NCAA clears way for athletes to profit from names, images and likenesses
Posted: Tue Oct 29, 2019 1:33 pm
https://www.espn.com/college-sports/sto ... likenesses
The NCAA's top decision-makers voted unanimously Tuesday to start the process of modifying its rule to allow college athletes to profit from their names, images and likenesses "in a manner consistent with the collegiate model."
The board directed the three separate divisions of the organization to immediately begin figuring out how to update their rules in a way that maintains a distinction between college and professional sports.
The board members said in a release Tuesday that all changes should make sure student-athletes have the same opportunities to make money as all other students, maintain the priorities of education and the collegiate experience, and ensure that rules are "transparent, focused and enforceable" and do not create a competitive imbalance. The board wants each division to implement new rules by January 2021.
"We must embrace change to provide the best possible experience for college athletes," board chair Michel Drake said. "Additional flexibility in this area can and must continue to support college sports as a part of higher education. This modernization for the future is a natural extension of the numerous steps NCAA members have taken in recent years to improve support for student-athletes, including full cost of attendance and guaranteed scholarships."